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Colourful good designs that kids are keen to wear and parents are happy to buy
Danish designers understand children and parents so well; it must be the reason why they continue to amaze us with fresh collections for kids and babies with colourful fabrics and great prints. Phister & Philina’s summer collection, better known in the UK as Pure Kids, is fresh and colourful with recurring flowery and animal prints and appliqués, which are true to this season’s main theme of a picnic in nature. Lady Birds, flowers, birds and snails decorate the already colourful fabrics and bring the whites to life. Pure Kids offer good quality and beautifully designed clothes at affordable prices. The top pictured here is one of my favourite pieces from this season’s collection; I love the red flowery prints on pink and the flower appliqué on the neck.
